These videos were edited from cellphone footage. Videos were often cropped and sometimes extended at the top or bottom to center the subject and allow room for header and footer information. Some videos required very basic audio editing to remove background noise, or balancing audio, and some music tracks were cut & spliced to align with the duration of the clip. Stock audio in the theme of each cocktail was selected. Key-Art images were created for thumbnails and/or end-screens, while other key-frame art slides showcased products.
99% of editing and animation effects were done using Adobe Photoshop.
99% of editing and animation effects were done using Adobe Photoshop.